Jason Schaller is Founder and Principal of The Schaller Group, a Design, Construction and Creative Agency. In addition to his creative work with The Schaller Group, Mr. Schaller is Partner with Peacock Capital where he and his partners use their combined 60 years of Commercial and Multifamily value-add real estate, design and construction experience to syndicate and purchase apartment communities in the State of Florida. Peacock Capital currently owns and operates 33 apartment communities totaling 1,300 apartments with 500+ additional apartments under contract and 5 development sites owned in the early stages of development for the construction of 500+ new apartment homes.
Prior to forming The Schaller Group, Mr. Schaller was Vice President and Managing Director at McKinley, Inc., a $4.6 Billion Dollar real estate company based in Ann Arbor, Michigan where he worked for over 18 years. He served as an executive who was responsible for leading property management operations, sales, marketing, branding, due-diligence, acquisitions, design, construction and redevelopment throughout McKinley's National Real Estate Platform. Mr. Schaller has a reputation for conquering the most challenging projects and he has been directly responsible for the operations of a 12,000+ Unit Multi-State Apartment Portfolio, a 16 Million SF Commercial Portfolio and the creation of a Class-A-highly-recognized Boutique Apartment portfolio in Tampa's exclusive Hyde Park neighborhood. He has designed, renovated and repositioned 1,300-unit apartment buildings, beachside resorts and regional shopping malls. Mr. Schaller has worked for private and institutional owners, has been named receiver in the State of Florida and has repositioned receivership and REO assets in 21 states.
Throughout his career Mr. Schaller has designed and executed over $220 Million of restoration, redevelopment and construction projects in the Multifamily, Hospitality and Retail Industry. His multi-faceted experience has given him insight into the mind of the consumer. He understands the owner's perspective and the need to construct projects with low, long-term operational costs that are value-engineered to save money at the time the project is executed. Furthermore, Mr. Schaller has a track record for driving results with sales and operations once the project is redeveloped. Since forming The Schaller Group at the end of 2017, Mr. Schaller has designed, branded and renovated over 200 multifamily, hospitality and commercial projects.
Mr. Schaller, originally from Michigan and he graduated with honors from Eastern Michigan University where he earned a Bachelor of Science degree in Arts Management and Marketing. He relocated from Detroit, Michigan to Winter Park, Florida in 2009. In addition to his career in Design and Real Estate, Mr. Schaller has performed and recorded internationally as a rock n' roll guitarist for over 25 years. His band, VANGOGO, can be heard nationally on alternative rock radio and internationally with millions of streams on the major streaming networks. He is an entrepreneur and founder of the Trust Me Cap and Trust Me Brands. Mr. Schaller served as board president for the ROCK CF Foundation, has worked with the Rollins College Crummer Graduate School Executive MBA Program and has consulted and provided executive leadership coaching for private businesses. Mr. Schaller is a regular supporter of music and the arts and he currently serves as board treasurer for the Timucua Arts Foundation in Orlando, Florida. He travels frequently to gain design inspiration.